Mugler: served TikTok to make it become viral, but above all the collaboration between the Swedish giant Fast-Fashion H&M with the label that now only has the name of Manfred Thierry Mugler, as he withdrew from it in 2002.
Why then write a post from sciura shambles-balls pointing the finger at the GEN Z, virality and a brand (H&M) that has made the "green/rainbow washing” his daily bread?
Because I'm a pain in the ass, hag and precisetty, easy right?
The Dark Side
We remember it true the disaster of Rana Plaza on April 24, 2013?
In the fire in question they lost their lives 1100 workers another 2500 were injured, even the windows had been boarded up to prevent workers from being distracted and production efficiency being affected.
Following this tragedy the various multinationals, including H&M have signed an agreement on Prevention and Building Safety in Bangladesh. In the three years following the signing of the agreement, inspections conducted on multiple suppliers of the brand in question have identified well 108.538 risks for the safety of workers.
As with all brands fast fashion a little healthy green washing it was immediately implemented with a program that in simple terms read: "bring your old clothes to the shop, so you don't throw them away polluting, and we'll give you a 5 Euro voucher to buy new products from us (which we recycle while continuing to neglect workers' rights etc, etc ...)"
Now let's try to go back to lightness that distinguishes this website, and let's take care of Thierry Mugler.
MY CONTROVERSY
Please understand that it seemed absurd to me to see a brand suddenly become viral on Tik Tok and other social networks thanks to a fast-fashion chain right among the generation that professes itself to be the most attentive topollution, and toequal rights.
I'll look snobbish, perhaps radical-chic, don't resent me, but having seen hordes of people in line at the stores that have raised their shutters early for the release of this collection, having seen it go sold out in full some flashes of this line and above all having seen the price of the items in question which is objectively high, because we are not talking about Haute Coutore but of mixed plastic denim made by the usual working process.
And after seeing said items resold on Dress up Collective for thousands of Euros as an unobtainable object of desire (obviously fleeting) it left me at least a little basic!
HIS OWN STORY
Manfred Thierry Mugler: one year after his death in Paris in 2022, let's talk about him and the inevitably provocative trace he left with his creations, which praise a very eclectic and multifaceted aesthetic that I see debased by everything I've talked about above.
He was born in Strasbourg in 1948 and trained at the School of Fine Arts where he deepens the study of colors, of the shape, of the sculpture, but above all it meets the ballet and with it the expressiveness of the dancing bodies in their movements and more plastic poses. This attention-obsession will have repercussions in all his collections: the cuts are structured, the lines strong and decided to emphasize the shoulders and the waist of the Mugler woman in the 80-90s which becomes the emblem of Power Dressing with provocative and striking clothes.
Mugler pays homage to the beauty of bodies: he doesn't dress them, rather he exalts them
There is talk of deep cuts, crossings and color which merge into a work of almost engineering precision invested simultaneously by fetish and sci-fi influences.
There is talk of deep cuts, crossings and color which merge into a work of almost engineering precision invested simultaneously by fetish and sci-fi influences.In his shows, which are always theatrical, we are offered one Femme Fatale with Punk touch: we remember that he was among the first to show one transsexual model with the unforgettable red Cowboy outfit.
A CAMP aesthetic
The inevitable CAMP side in all Mugler's aesthetics that is an exaggerated and joyful vision of seeing the everyday, disrespectful and critical in which it was necessary to propose a imaginary of a strong, powerful and confident woman.
The Mugler concept is one criticism of typical consumerism of the 80s, that's why it seems to me a bit paradoxical to find this name in what a few decades ago, not without a derogatory tone, would have been defined as a "Department store".
As anticipated before, he retired from his label in 2002 but he has never stopped giving life to new works and some of his creations have been worn by celebrities such as Lady Gaga or Beyonce, in 2019 there was the latex dress double by Kim Kardashian at the Met Gala and Cardi B at the Grammys.
His spasmodic search for beauty then led him in recent years to implement a real one personal transformation or that led him to physically become the "superego of himself" across the Body Building and the use of plastic surgery, almost as if changing clothes were no longer enough and it became necessary to change skin.
NEWS of the MUGLER Woman
As in the case of Versace, the work of Mugler, and the aesthetics of power dressing from the 80s-90s I perceive her close to me, not so much in form, but in the ability to convey and externalize a PRE-powerful female freedom, that of a woman who is finally a subject!